Yuliya Rudakova

Creating and executing a strategy for specific social media platforms

Creating and maintaining social media content plan/strategy for year, quarter, and month periods which at all times align with business needs and goals

Designing engaging content for social media (e. g. original texts, articles, etc.)

Scheduling or posting content on different social media platforms

Analyzing the performance of content placed on social media

Educating team about recent social media trends in the form of workshops, presentations, or other relevant formats

Oversee the design of social media accounts

Branding and communications team management, incl. SMM, PPC campaigns, Email marketing, Graphic design, Identity + internal resources for the product promotion

Updating stakeholders on brand and communications plans, activities, and progress; translating stakeholder feedback into action points

Leading the process of finding, selecting, and managing brand- and comms-related contractors, i.e., advertising agencies

Tracking of the PPC campaigns on Meta and Google

Creating targeted email campaigns that align with the overall marketing strategy and customer segments

Writing and designing email content that is engaging, informative, and visually appealing

Managing email marketing databases and ensuring data accuracy and compliance with GDPR regulations

Monitoring and analyzing email campaign performance metrics, such as open rates, click-through rates, and conversion rates, to optimize campaigns for better results

Developing SMM strategies for projects

Managing a SMM department

Setting up paid promotions

Managing social media accounts on various platforms, including VK, Instagram, Facebook, Twitter, YouTube, and Twitch

Creating and managing video production and special projects

Daily communication and collaboration with global partners and agencies

Creating editorial content

Searching for freelancers

Pitching ideas to stakeholders

Developing SMM strategies

Managing a SMM department

Setting up paid promotions

Managing in-house and client projects on various social media platforms, including VK, Instagram, Facebook, TikTok, Likee, Twitter, YouTube, and Telegram

Managing video production and special projects

Participating in tenders

Collaborating with a design department

Recruiting personnel

Managing social media teams

Developing content plans

Posting on various social media platforms, including Instagram, Twitter, Facebook, VK, Telegram, and Viber

Collaborating with designers and other editorial teams

Searching for football and hockey news on Russian and foreign websites

Translating and rewriting content